This software engineering startup module provides a comprehensive, hands-on introduction to building a new venture by applying disciplined entrepreneurship principles specifically to the tech industry. The course guides students through the entire startup lifecycle, from foundational concepts like market segmentation and selecting a beachhead market, to product development and quantifying a value proposition. It further explores competitive analysis, business model design, and various pricing and customer acquisition strategies. Culminating in the creation of a Minimum Viable Product (MVP) and a comprehensive business plan, the module's assessment is entirely project-based, requiring students to iteratively develop and pitch their ideas through a proposal, weekly progress evaluations, and a final presentation and report, effectively simulating the real-world process of launching a software company.
- Teacher: Shankar Das Sharma